Social Media giant Facebook has announced the launch of its non-profit fundraising tools in the UK and 15 other countries across Europe.
Beginning in late September, Facebook will start testing fundraising tools in five countries:
- United Kingdom
In early October it’ll expand the test to:
- The Netherlands
Charitable organisations based in one of these 16 countries are invited to sign up to be one of the first non-profits to use Facebook’s charitable giving tools to achieve their fundraising objectives by collecting donations on Facebook with the donate button; empowering supporters with Facebook Fundraisers; and to engage supporters with Facebook Live. Facebook added that it will be working with beta partners to start including: Movember UK, Oxfam UK, UNICEF UK, Aktion Deutschland Hilft (Germany), Caritas (Spain), Save the Children Spain, UNICEF France, and UNICEF Germany. Non-profits that have signed up directly for Facebook’s fundraising tools pay a 5% fee on each donation. 3.5% covers costs of non-profit vetting, language translation, fraud prevention, operational costs and payment support and 1.5% covers payment processing. Facebook’s goal is to create a platform for good that’s sustainable over the long-term, and not to make a profit from our charitable giving tools.
Learn more by clicking on the link below.