Sport England has launched a new £250 million strategy for the next four years (2016-20).
As well as continuing to support people who already play sport, the new strategy will place much greater emphasis on groups who are typically much less active such as women, disabled people and those from lower-socio-economic backgrounds. The key features of the new strategy are:
- Working with the sport sector to put customers at the heart of everything that Sport England do, and using the principles of behaviour change to inform their work
- Piloting new ways of working locally by investing £130 million in up to 10 places in England
- Investing up to £30m in a new volunteering strategy, enabling more people to get the benefits of volunteering and attracting a new, more diverse range of volunteers
- Helping sport keep pace with the digital expectations of customers
- Working closely with governing bodies of sport and others who support people who already play regularly, to help them become more efficient, sustainable and diversify their sources of funding.
There will also be dedicated funding to get children and young people active from the age of five, including a new fund for family based activities and offering training to at least two teachers in every secondary school in England to help them better meet the needs of all children, irrespective of their level of sporting ability. Sport England will also simplify their approach to funding, reducing the number of investment programmes from more than 30 down to seven. And will introduce, new, more straightforward, application forms to help smaller organisations access funding. At the time of writing this item, there was no indication of the timescale for implementing the new strategy.